Monday, September 6, 2010

New Marketing Strategies

If only all infomericials were this interesting...

Yeah, it makes me want one. That's for sure.

But seriously. So Dos Equis has a really good marketing campaign going on with "The Most Interesting Man" commercials. They are funny, short, and always end with "I don't always drink beer, but when I do, I prefer Dos Equis." The guy is a leather-faced old guy with the heavy Spanish accent. A mans man. I would say the Mexican version of Sean Connery. Here's a peek at a few of the commercials:

So I was excited when I was able to see THE Dos Equis guy doing an interview. I figured he would be, well, interesting to listen to. No.

Goes to show you what a good marketing program can do for both the product and the person pitching the product.

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